Created at 11/01/2020 20:53

Packagedesign branding design graphic

The palette consists of Semi dark, Light, Dark colors. Accent colors #6e4bb3 and #988a5d. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #242434 (darkest) to #BCACDC (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 33% across the palette.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #242434, #39275D, #6E4BB3, #988A5D, #BCACD4, #BCACDC

Palette Packagedesign branding design graphic has combination of 6 codes colors:

HEX: #6e4bb3, RGB: (110, 75, 179); HEX: #bcacdc, RGB: (188, 172, 220); HEX: #39275d, RGB: (57, 39, 93)

HEX: #988a5d, RGB: (152, 138, 93); HEX: #bcacd4, RGB: (188, 172, 212); HEX: #242434, RGB: (36, 36, 52)

Simplified version of palette colors

Tint of slateblue, Tint of thistle, Shade of midnightblue, Shade of Olive, Tint of thistle, Shade of Black

Color scheme was created by colorswall

Colors codes in palette

Packagedesign branding design graphic color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#6e4bb3	#6e4bb3	RGB(110, 75, 179)	—	—
#bcacdc	#bcacdc	RGB(188, 172, 220)	—	—
#39275d	#39275d	RGB(57, 39, 93)	—	—
#988a5d	#988a5d	RGB(152, 138, 93)	—	—
#bcacd4	#bcacd4	RGB(188, 172, 212)	—	—
#242434	#242434	RGB(36, 36, 52)	—	—

5 color pairs have low contrast and need improvement which may impact readability.