Branding package design graphic packaging

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Created at 01/10/2021 10:38

The palette consists of Semi dark, Light, Dark colors. Accent colors #fbe47c and #141873. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #141873 (darkest) to #FBE47C (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 53% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #141873, #242FA2, #363964, #5467AB, #B6B6D6, #FBE47C

Palette Branding package design graphic packaging combines 6 color codes:

HEX: #242fa2, RGB: (36, 47, 162); HEX: #fbe47c, RGB: (251, 228, 124); HEX: #141873, RGB: (20, 24, 115)

HEX: #5467ab, RGB: (84, 103, 171); HEX: #b6b6d6, RGB: (182, 182, 214); HEX: #363964, RGB: (54, 57, 100)

Simplified version of palette colors

Shade of darkslateblue, Tint of Khaki, Shade of midnightblue, Shade of royalblue, Shade of lightsteelblue, Shade of darkslateblue

Color scheme was created by colorswall

Color codes in palette

Branding package design graphic packaging color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#242fa2	#242fa2	RGB(36, 47, 162)	—	—
#fbe47c	#fbe47c	RGB(251, 228, 124)	—	—
#141873	#141873	RGB(20, 24, 115)	—	—
#5467ab	#5467ab	RGB(84, 103, 171)	—	—
#b6b6d6	#b6b6d6	RGB(182, 182, 214)	—	—
#363964	#363964	RGB(54, 57, 100)	—	—

5 color pairs have low contrast and need improvement which may impact readability.