Banner advertising ad colors palette

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Created at 11/01/2020 22:52

The palette consists of Semi dark, Light, Dark colors. Accent colors #3542c9 and #161b52. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #161B52 (darkest) to #B4BCD4 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 108°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #161B52, #3542C9, #3B465A, #545494, #B4BCD4, #E1A4C6

Palette Banner advertising ad colors palette combines 6 color codes:

HEX: #3542c9, RGB: (53, 66, 201); HEX: #e1a4c6, RGB: (225, 164, 198); HEX: #161b52, RGB: (22, 27, 82)

HEX: #545494, RGB: (84, 84, 148); HEX: #b4bcd4, RGB: (180, 188, 212); HEX: #3b465a, RGB: (59, 70, 90)

Simplified version of palette colors

Shade of Slate Blue, Tint of Plum, Shade of Midnight Blue, Tint of Dark Slate Blue, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Banner advertising ad colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3542c9	#3542c9	RGB(53, 66, 201)	—	—
#e1a4c6	#e1a4c6	RGB(225, 164, 198)	—	—
#161b52	#161b52	RGB(22, 27, 82)	—	—
#545494	#545494	RGB(84, 84, 148)	—	—
#b4bcd4	#b4bcd4	RGB(180, 188, 212)	—	—
#3b465a	#3b465a	RGB(59, 70, 90)	—	—

5 color pairs have low contrast and need improvement which may impact readability.