Logo designbrand identity branding design brand colors palette

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Created at 11/02/2020 22:41

The palette consists of Semi dark, Light colors. Accent colors #f4ccbf and #233b73. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #233B73 (darkest) to #F4CCBF (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 47% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #233B73, #343B68, #3754AC, #A8794D, #DBB3B4, #F4CCBF

Palette Logo designbrand identity branding design brand colors palette combines 6 color codes:

HEX: #3754ac, RGB: (55, 84, 172); HEX: #f4ccbf, RGB: (244, 204, 191); HEX: #233b73, RGB: (35, 59, 115)

HEX: #a8794d, RGB: (168, 121, 77); HEX: #dbb3b4, RGB: (219, 179, 180); HEX: #343b68, RGB: (52, 59, 104)

Simplified version of palette colors

Shade of Slate Blue, Shade of Misty Rose, Shade of Dark Slate Blue, Shade of Peru, Shade of Pink, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Logo designbrand identity branding design brand colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3754ac	#3754ac	RGB(55, 84, 172)	—	—
#f4ccbf	#f4ccbf	RGB(244, 204, 191)	—	—
#233b73	#233b73	RGB(35, 59, 115)	—	—
#a8794d	#a8794d	RGB(168, 121, 77)	—	—
#dbb3b4	#dbb3b4	RGB(219, 179, 180)	—	—
#343b68	#343b68	RGB(52, 59, 104)	—	—

5 color pairs have low contrast and need improvement which may impact readability.