Branding icon design identity colors

The palette consists of Light, Semi dark colors. Accent colors #275d3c and #2d6b46. Palette has Cool colors temperature.

By lightness, this palette runs from #275D3C (darkest) to #74C494 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 37% across the palette.

The hues stay in one region of the color wheel, spanning about 78°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #275D3C, #2D6B46, #627EA9, #74B497, #74C48C, #74C494

Palette Branding icon design identity colors combines 6 color codes:

HEX: #74c494, RGB: (116, 196, 148); HEX: #74c48c, RGB: (116, 196, 140); HEX: #275d3c, RGB: (39, 93, 60)

HEX: #627ea9, RGB: (98, 126, 169); HEX: #74b497, RGB: (116, 180, 151); HEX: #2d6b46, RGB: (45, 107, 70)

Simplified version of palette colors

Shade of darkseagreen, Shade of darkseagreen, Tint of darkgreen, Tint of steelblue, Shade of darkseagreen, Shade of darkolivegreen

Color scheme was created by colorswall

Color codes in palette

Branding icon design identity colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#74c494	#74c494	RGB(116, 196, 148)	—	—
#74c48c	#74c48c	RGB(116, 196, 140)	—	—
#275d3c	#275d3c	RGB(39, 93, 60)	—	—
#627ea9	#627ea9	RGB(98, 126, 169)	—	—
#74b497	#74b497	RGB(116, 180, 151)	—	—
#2d6b46	#2d6b46	RGB(45, 107, 70)	—	—

9 color pairs have low contrast and need improvement which may impact readability.