Created at 11/12/2020 16:52
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Minimalist logo branding and identity brand design palette

  • #eb4c3c
  • #fbe47e
  • #25586d
  • #9155a4
  • #a3c8d4
  • #36414e
The palette consists of Light colors. Accent colors #fbe47e and #25586d. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #36414E (darkest) to #FBE47E (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #25586D, #36414E, #9155A4, #A3C8D4, #EB4C3C, #FBE47E

Palette Minimalist logo branding and identity brand design palette has combination of 6 codes colors:
HEX: #eb4c3c, RGB: (235, 76, 60); HEX: #fbe47e, RGB: (251, 228, 126); HEX: #25586d, RGB: (37, 88, 109)
HEX: #9155a4, RGB: (145, 85, 164); HEX: #a3c8d4, RGB: (163, 200, 212); HEX: #36414e, RGB: (54, 65, 78)
Simplified version of palette colors
Tint of tomato, Shade of Khaki, Shade of darkslategrey, Shade of darkorchid, Tint of lightblue, Tint of darkslategrey
Color scheme was created by colorswall

Colors codes in palette

Minimalist logo branding and identity brand design palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#eb4c3c #eb4c3c RGB(235, 76, 60)
#fbe47e #fbe47e RGB(251, 228, 126)
#25586d #25586d RGB(37, 88, 109)
#9155a4 #9155a4 RGB(145, 85, 164)
#a3c8d4 #a3c8d4 RGB(163, 200, 212)
#36414e #36414e RGB(54, 65, 78)

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#eb4c3c
#9155a4
1.39
#fbe47e
#a3c8d4
1.4
#25586d
#9155a4
1.49
#25586d
#36414e
1.33
#9155a4
#36414e
1.99

Image palette Minimalist logo branding and identity brand design palette png