Design logomark brand identity branding hex colors

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Created at 11/17/2020 10:05

The palette consists of Light, Semi dark colors. Accent colors #9cdcf2 and Tardis #105673. Palette has Cool colors temperature.

By lightness, this palette runs from #105673 (darkest) to #9CDCF2 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 13°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #105673, #136385, #44B4E4, #9CDCF2, #BFCCD8

Palette Design logomark brand identity branding hex colors combines 6 color codes:

HEX: #44b4e4, RGB: (68, 180, 228); HEX: #9cdcf2, RGB: (156, 220, 242); HEX: #105673, RGB: (16, 86, 115)

HEX: #136385, RGB: (19, 99, 133); HEX: #bfccd8, RGB: (191, 204, 216); HEX: #136385, RGB: (19, 99, 133)

Simplified version of palette colors

Tint of Deep Sky Blue, Tint of Sky Blue, Shade of Dark Slate Gray, Shade of Steel Blue, Tint of Light Steel Blue, Shade of Steel Blue

Color scheme was created by colorswall

Color codes in palette

Design logomark brand identity branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#44b4e4	#44b4e4	RGB(68, 180, 228)	—	—
#9cdcf2	#9cdcf2	RGB(156, 220, 242)	—	—
#105673	#105673	RGB(16, 86, 115)	—	Tardis
#136385	#136385	RGB(19, 99, 133)	—	—
#bfccd8	#bfccd8	RGB(191, 204, 216)	—	—
#136385	#136385	RGB(19, 99, 133)	—	—

6 color pairs have low contrast and need improvement which may impact readability.