Identity branding ui uidesign colors

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Created at 11/23/2020 12:41

The palette consists of Light, Dark, Semi dark colors. Accent colors #bf3fbf and #c3fac0. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C040C (darkest) to #C3FAC0 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0C040C, #404F3F, #6C8C6C, #ABD9AA, #BF3FBF, #C3FAC0

Palette Identity branding ui uidesign colors combines 6 color codes:

HEX: #bf3fbf, RGB: (191, 63, 191); HEX: #c3fac0, RGB: (195, 250, 192); HEX: #0c040c, RGB: (12, 4, 12)

HEX: #6c8c6c, RGB: (108, 140, 108); HEX: #abd9aa, RGB: (171, 217, 170); HEX: #404f3f, RGB: (64, 79, 63)

Simplified version of palette colors

Shade of Medium Orchid, Tint of Pale Green, Tint of Black, Tint of Sea Green, Tint of Dark Sea Green, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Identity branding ui uidesign colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bf3fbf	#bf3fbf	RGB(191, 63, 191)	—	—
#c3fac0	#c3fac0	RGB(195, 250, 192)	—	—
#0c040c	#0c040c	RGB(12, 4, 12)	—	—
#6c8c6c	#6c8c6c	RGB(108, 140, 108)	—	—
#abd9aa	#abd9aa	RGB(171, 217, 170)	—	—
#404f3f	#404f3f	RGB(64, 79, 63)	—	—

3 color pairs have low contrast and need improvement which may impact readability.