Brand identity vector paper logo minimal hex colors

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Created at 11/30/2020 12:51

The palette consists of Light, Semi dark colors. Accent colors #dcc404 and #82b3d4. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #28454C (darkest) to #DCC404 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 56% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #28454C, #5E86A7, #82B3D4, #95BBCD, #DCBC04, #DCC404

Palette Brand identity vector paper logo minimal hex colors combines 6 color codes:

HEX: #dcc404, RGB: (220, 196, 4); HEX: #82b3d4, RGB: (130, 179, 212); HEX: #dcbc04, RGB: (220, 188, 4)

HEX: #5e86a7, RGB: (94, 134, 167); HEX: #95bbcd, RGB: (149, 187, 205); HEX: #28454c, RGB: (40, 69, 76)

Simplified version of palette colors

Shade of Gold, Shade of Light Sky Blue, Shade of Gold, Tint of Steel Blue, Shade of Sky Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity vector paper logo minimal hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#dcc404	#dcc404	RGB(220, 196, 4)	—	—
#82b3d4	#82b3d4	RGB(130, 179, 212)	—	—
#dcbc04	#dcbc04	RGB(220, 188, 4)	—	—
#5e86a7	#5e86a7	RGB(94, 134, 167)	—	—
#95bbcd	#95bbcd	RGB(149, 187, 205)	—	—
#28454c	#28454c	RGB(40, 69, 76)	—	—

8 color pairs have low contrast and need improvement which may impact readability.