Branding typography lockup colors palette

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Created at 11/03/2019 08:50

The palette consists of Light, Dark colors. Accent colors #fb4414 and #043444. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #043444 (darkest) to #94D3EB (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #043444, #273342, #5C8BA4, #94D3EB, #ACBBC4, #FB4414

Palette Branding typography lockup colors palette combines 6 color codes:

HEX: #fb4414, RGB: (251, 68, 20); HEX: #94d3eb, RGB: (148, 211, 235); HEX: #043444, RGB: (4, 52, 68)

HEX: #5c8ba4, RGB: (92, 139, 164); HEX: #acbbc4, RGB: (172, 187, 196); HEX: #273342, RGB: (39, 51, 66)

Simplified version of palette colors

Tint of Orange Red, Tint of Sky Blue, Shade of Dark Slate Gray, Shade of Light Slate Gray, Shade of Silver, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Branding typography lockup colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fb4414	#fb4414	RGB(251, 68, 20)	—	—
#94d3eb	#94d3eb	RGB(148, 211, 235)	—	—
#043444	#043444	RGB(4, 52, 68)	—	—
#5c8ba4	#5c8ba4	RGB(92, 139, 164)	—	—
#acbbc4	#acbbc4	RGB(172, 187, 196)	—	—
#273342	#273342	RGB(39, 51, 66)	—	—

5 color pairs have low contrast and need improvement which may impact readability.