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Created at 12/31/2022 10:42
Logo mark brand identity design
- Permanent Geranium Lake#e82d26
- Sky Blue (Crayola)#70dffa
- UP Maroon#77100c
- Sonic Silver#747474
- Bright Gray#f1e4ee
- Charleston Green#2c2c2c
The palette consists of Semi dark, Light, Dark colors. Accent colors Sky Blue (Crayola) #70dffa and UP Maroon #77100c. Palette has Warm, Cool, Neutral colors temperature.
By lightness, this palette runs from #2C2C2C (darkest) to #F1E4EE (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans warm.
HEX codes (sorted): #2C2C2C, #70DFFA, #747474, #77100C, #E82D26, #F1E4EE
Palette Logo mark brand identity design has combination of 6 codes colors:
HEX: #e82d26, RGB: (232, 45, 38); HEX: #70dffa, RGB: (112, 223, 250); HEX: #77100c, RGB: (119, 16, 12)
HEX: #747474, RGB: (116, 116, 116); HEX: #f1e4ee, RGB: (241, 228, 238); HEX: #2c2c2c, RGB: (44, 44, 44)
Simplified version of palette colors
Shade of Red, Shade of skyblue, Shade of Maroon, Shade of dimgrey, Tint of lavenderblush, Shade of Black
Color scheme was created by colorhunt
Colors codes in palette
Logo mark brand identity design color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #e82d26 | #e82d26 | RGB(232, 45, 38) | Permanent Geranium Lake | — |
| #70dffa | #70dffa | RGB(112, 223, 250) | Sky Blue (Crayola) | — |
| #77100c | #77100c | RGB(119, 16, 12) | UP Maroon | — |
| #747474 | #747474 | RGB(116, 116, 116) | Sonic Silver | — |
| #f1e4ee | #f1e4ee | RGB(241, 228, 238) | Bright Gray | — |
| #2c2c2c | #2c2c2c | RGB(44, 44, 44) | Charleston Green | — |
Color Palette Contrast
3 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#e82d26 | #747474 | 1.07 |
#70dffa | #f1e4ee | 1.25 |
#77100c | #2c2c2c | 1.23 |
Image palette Logo mark brand identity design png
Export Palette
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