Product brand design identity colors

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Created at 12/03/2020 11:33

The palette consists of Light, Semi dark colors. Accent colors #6574fb and #a9b4f9. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #792C67 (darkest) to #A9B4F9 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #44645C, #6574FB, #792C67, #9D6186, #A9B4F9, #ACB0C8

Palette Product brand design identity colors combines 6 color codes:

HEX: #6574fb, RGB: (101, 116, 251); HEX: #a9b4f9, RGB: (169, 180, 249); HEX: #792c67, RGB: (121, 44, 103)

HEX: #9d6186, RGB: (157, 97, 134); HEX: #acb0c8, RGB: (172, 176, 200); HEX: #44645c, RGB: (68, 100, 92)

Simplified version of palette colors

Tint of Medium Slate Blue, Shade of Light Steel Blue, Tint of Purple, Tint of Medium Violet Red, Shade of Light Steel Blue, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Product brand design identity colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#6574fb	#6574fb	RGB(101, 116, 251)	—	—
#a9b4f9	#a9b4f9	RGB(169, 180, 249)	—	—
#792c67	#792c67	RGB(121, 44, 103)	—	—
#9d6186	#9d6186	RGB(157, 97, 134)	—	—
#acb0c8	#acb0c8	RGB(172, 176, 200)	—	—
#44645c	#44645c	RGB(68, 100, 92)	—	—

8 color pairs have low contrast and need improvement which may impact readability.