Brand identity pattern wellness illustration

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Created at 12/04/2020 14:35

The palette consists of Light, Semi dark, Dark colors. Accent colors #7acccb and #245f5f. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #242434 (darkest) to #9CD9D8 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 31% across the palette.

The hues stay in one region of the color wheel, spanning about 74°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #242434, #245F5F, #788C84, #7ACCCB, #9AC6BC, #9CD9D8

Palette Brand identity pattern wellness illustration combines 6 color codes:

HEX: #7acccb, RGB: (122, 204, 203); HEX: #9cd9d8, RGB: (156, 217, 216); HEX: #245f5f, RGB: (36, 95, 95)

HEX: #788c84, RGB: (120, 140, 132); HEX: #9ac6bc, RGB: (154, 198, 188); HEX: #242434, RGB: (36, 36, 52)

Simplified version of palette colors

Tint of Medium Turquoise, Shade of Powder Blue, Tint of Dark Slate Gray, Tint of Grey, Shade of Powder Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Brand identity pattern wellness illustration color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7acccb	#7acccb	RGB(122, 204, 203)	—	—
#9cd9d8	#9cd9d8	RGB(156, 217, 216)	—	—
#245f5f	#245f5f	RGB(36, 95, 95)	—	—
#788c84	#788c84	RGB(120, 140, 132)	—	—
#9ac6bc	#9ac6bc	RGB(154, 198, 188)	—	—
#242434	#242434	RGB(36, 36, 52)	—	—

5 color pairs have low contrast and need improvement which may impact readability.