Design thinking startup activity colours

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Created at 12/08/2020 15:51

The palette consists of Semi dark, Light colors. Accent colors #fc8c74 and #1c5455. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #5A3729 (darkest) to #BBD3D9 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #1C5455, #5A3729, #9E685C, #BBD3D9, #C61116, #FC8C74

Palette Design thinking startup activity colours combines 6 color codes:

HEX: #c61116, RGB: (198, 17, 22); HEX: #fc8c74, RGB: (252, 140, 116); HEX: #1c5455, RGB: (28, 84, 85)

HEX: #9e685c, RGB: (158, 104, 92); HEX: #bbd3d9, RGB: (187, 211, 217); HEX: #5a3729, RGB: (90, 55, 41)

Simplified version of palette colors

Shade of Firebrick, Tint of Salmon, Shade of Dark Slate Gray, Tint of Sienna, Shade of Light Blue, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Design thinking startup activity colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c61116	#c61116	RGB(198, 17, 22)	—	—
#fc8c74	#fc8c74	RGB(252, 140, 116)	—	—
#1c5455	#1c5455	RGB(28, 84, 85)	—	—
#9e685c	#9e685c	RGB(158, 104, 92)	—	—
#bbd3d9	#bbd3d9	RGB(187, 211, 217)	—	—
#5a3729	#5a3729	RGB(90, 55, 41)	—	—

7 color pairs have low contrast and need improvement which may impact readability.