Bird logo identity small goods colors palette

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Created at 12/15/2020 11:56

The palette consists of Semi dark, Light colors. Accent colors #e4f3fb and #5f2c24. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #5F2C24 (darkest) to #E4F3FB (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #5F2C24, #64403C, #7C8484, #A44D3F, #B4C1C4, #E4F3FB

Palette Bird logo identity small goods colors palette combines 6 color codes:

HEX: #a44d3f, RGB: (164, 77, 63); HEX: #e4f3fb, RGB: (228, 243, 251); HEX: #5f2c24, RGB: (95, 44, 36)

HEX: #7c8484, RGB: (124, 132, 132); HEX: #b4c1c4, RGB: (180, 193, 196); HEX: #64403c, RGB: (100, 64, 60)

Simplified version of palette colors

Tint of Brown, Shade of Alice Blue, Tint of Maroon, Tint of Grey, Shade of Silver, Shade of Brown

Color scheme was created by colorswall

Color codes in palette

Bird logo identity small goods colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#a44d3f	#a44d3f	RGB(164, 77, 63)	—	—
#e4f3fb	#e4f3fb	RGB(228, 243, 251)	—	—
#5f2c24	#5f2c24	RGB(95, 44, 36)	—	—
#7c8484	#7c8484	RGB(124, 132, 132)	—	—
#b4c1c4	#b4c1c4	RGB(180, 193, 196)	—	—
#64403c	#64403c	RGB(100, 64, 60)	—	—

5 color pairs have low contrast and need improvement which may impact readability.