Bird logo identity branding colours

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Created at 12/07/2020 11:35

The palette consists of Light, Semi dark colors. Accent colors #92d4bf and #1a446c. Palette has Cool colors temperature.

By lightness, this palette runs from #1A446C (darkest) to #92D4BF (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 67°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #1A446C, #344B44, #6CADA4, #7CC4B3, #92D4BF, #ACCCB8

Palette Bird logo identity branding colours combines 6 color codes:

HEX: #7cc4b3, RGB: (124, 196, 179); HEX: #92d4bf, RGB: (146, 212, 191); HEX: #1a446c, RGB: (26, 68, 108)

HEX: #6cada4, RGB: (108, 173, 164); HEX: #acccb8, RGB: (172, 204, 184); HEX: #344b44, RGB: (52, 75, 68)

Simplified version of palette colors

Tint of Medium Aquamarine, Tint of Medium Aquamarine, Shade of Dark Slate Blue, Tint of Cadet Blue, Tint of Dark Sea Green, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Bird logo identity branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7cc4b3	#7cc4b3	RGB(124, 196, 179)	—	—
#92d4bf	#92d4bf	RGB(146, 212, 191)	—	—
#1a446c	#1a446c	RGB(26, 68, 108)	—	—
#6cada4	#6cada4	RGB(108, 173, 164)	—	—
#acccb8	#acccb8	RGB(172, 204, 184)	—	—
#344b44	#344b44	RGB(52, 75, 68)	—	—

7 color pairs have low contrast and need improvement which may impact readability.