Logo design identity mark colors

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Created at 12/15/2020 13:29

The palette consists of Light, Dark, Semi dark colors. Accent colors #fc4454 and #042b41. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #042B41 (darkest) to #ACCCD4 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #042B41, #294C5D, #5C7C8C, #ACCCD4, #FA848F, #FC4454

Palette Logo design identity mark colors combines 6 color codes:

HEX: #fc4454, RGB: (252, 68, 84); HEX: #fa848f, RGB: (250, 132, 143); HEX: #042b41, RGB: (4, 43, 65)

HEX: #5c7c8c, RGB: (92, 124, 140); HEX: #acccd4, RGB: (172, 204, 212); HEX: #294c5d, RGB: (41, 76, 93)

Simplified version of palette colors

Shade of Indian Red, Tint of Light Coral, Shade of Midnight Blue, Shade of Slate Gray, Shade of Light Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Logo design identity mark colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc4454	#fc4454	RGB(252, 68, 84)	—	—
#fa848f	#fa848f	RGB(250, 132, 143)	—	—
#042b41	#042b41	RGB(4, 43, 65)	—	—
#5c7c8c	#5c7c8c	RGB(92, 124, 140)	—	—
#acccd4	#acccd4	RGB(172, 204, 212)	—	—
#294c5d	#294c5d	RGB(41, 76, 93)	—	—

5 color pairs have low contrast and need improvement which may impact readability.