Created at 12/15/2020 13:29
  0.27k

Logo design identity mark colors

  • #fc4454
  • #fa848f
  • #042b41
  • #5c7c8c
  • #acccd4
  • #294c5d
The palette consists of Light, Dark colors. Accent colors #fc4454 and #042b41. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #042B41 (darkest) to #ACCCD4 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #042B41, #294C5D, #5C7C8C, #ACCCD4, #FA848F, #FC4454

Palette Logo design identity mark colors has combination of 6 codes colors:
HEX: #fc4454, RGB: (252, 68, 84); HEX: #fa848f, RGB: (250, 132, 143); HEX: #042b41, RGB: (4, 43, 65)
HEX: #5c7c8c, RGB: (92, 124, 140); HEX: #acccd4, RGB: (172, 204, 212); HEX: #294c5d, RGB: (41, 76, 93)
Simplified version of palette colors
Tint of indianred, Shade of lightcoral, Tint of midnightblue, Tint of slategrey, Tint of lightblue, Tint of darkslategrey
Color scheme was created by colorswall

Colors codes in palette

Logo design identity mark colors color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#fc4454 #fc4454 RGB(252, 68, 84)
#fa848f #fa848f RGB(250, 132, 143)
#042b41 #042b41 RGB(4, 43, 65)
#5c7c8c #5c7c8c RGB(92, 124, 140)
#acccd4 #acccd4 RGB(172, 204, 212)
#294c5d #294c5d RGB(41, 76, 93)

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#fc4454
#fa848f
1.43
#fc4454
#5c7c8c
1.29
#fa848f
#5c7c8c
1.85
#fa848f
#acccd4
1.4
#042b41
#294c5d
1.6

Image palette Logo design identity mark colors png