Identity design creative visual palette

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Created at 12/18/2020 15:18

The palette consists of Light, Semi dark colors. Accent colors #a54c26 and #263444. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #263444 (darkest) to #D5BDA7 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #263444, #94746C, #A54C26, #ACBFC8, #B86C49, #D5BDA7

Palette Identity design creative visual palette combines 6 color codes:

HEX: #b86c49, RGB: (184, 108, 73); HEX: #d5bda7, RGB: (213, 189, 167); HEX: #a54c26, RGB: (165, 76, 38)

HEX: #94746c, RGB: (148, 116, 108); HEX: #acbfc8, RGB: (172, 191, 200); HEX: #263444, RGB: (38, 52, 68)

Simplified version of palette colors

Tint of Sienna, Tint of Tan, Shade of Sienna, Shade of Rosy Brown, Shade of Light Steel Blue, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Identity design creative visual palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b86c49	#b86c49	RGB(184, 108, 73)	—	—
#d5bda7	#d5bda7	RGB(213, 189, 167)	—	—
#a54c26	#a54c26	RGB(165, 76, 38)	—	—
#94746c	#94746c	RGB(148, 116, 108)	—	—
#acbfc8	#acbfc8	RGB(172, 191, 200)	—	—
#263444	#263444	RGB(38, 52, 68)	—	—

4 color pairs have low contrast and need improvement which may impact readability.