Branding lettering design illustration

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Created at 12/28/2020 11:20

The palette consists of Light, Semi dark colors. Accent colors #e74e4c and #28404f. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #28404F (darkest) to #B4C5BF (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #28404F, #6C843C, #9A9365, #B4C5BF, #E69291, #E74E4C

Palette Branding lettering design illustration combines 6 color codes:

HEX: #e74e4c, RGB: (231, 78, 76); HEX: #e69291, RGB: (230, 146, 145); HEX: #6c843c, RGB: (108, 132, 60)

HEX: #9a9365, RGB: (154, 147, 101); HEX: #b4c5bf, RGB: (180, 197, 191); HEX: #28404f, RGB: (40, 64, 79)

Simplified version of palette colors

Shade of Indian Red, Tint of Light Coral, Shade of Olive Drab, Shade of Dark Khaki, Shade of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding lettering design illustration color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e74e4c	#e74e4c	RGB(231, 78, 76)	—	—
#e69291	#e69291	RGB(230, 146, 145)	—	—
#6c843c	#6c843c	RGB(108, 132, 60)	—	—
#9a9365	#9a9365	RGB(154, 147, 101)	—	—
#b4c5bf	#b4c5bf	RGB(180, 197, 191)	—	—
#28404f	#28404f	RGB(40, 64, 79)	—	—

8 color pairs have low contrast and need improvement which may impact readability.