Branding lettering illustration design colors

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Created at 12/01/2019 11:38

The palette consists of Light, Semi dark colors. Accent colors #0c97a4 and #f4d45c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #665632 (darkest) to #F4D45C (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 59% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #0C97A4, #108190, #665632, #AC9E56, #B0D4B4, #F4D45C

Palette Branding lettering illustration design colors combines 6 color codes:

HEX: #0c97a4, RGB: (12, 151, 164); HEX: #f4d45c, RGB: (244, 212, 92); HEX: #108190, RGB: (16, 129, 144)

HEX: #ac9e56, RGB: (172, 158, 86); HEX: #b0d4b4, RGB: (176, 212, 180); HEX: #665632, RGB: (102, 86, 50)

Simplified version of palette colors

Tint of Dark Cyan, Tint of Gold, Tint of Teal, Shade of Dark Khaki, Tint of Dark Sea Green, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Branding lettering illustration design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0c97a4	#0c97a4	RGB(12, 151, 164)	—	—
#f4d45c	#f4d45c	RGB(244, 212, 92)	—	—
#108190	#108190	RGB(16, 129, 144)	—	—
#ac9e56	#ac9e56	RGB(172, 158, 86)	—	—
#b0d4b4	#b0d4b4	RGB(176, 212, 180)	—	—
#665632	#665632	RGB(102, 86, 50)	—	—

7 color pairs have low contrast and need improvement which may impact readability.