Branding wordmark brand design logo colors

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Created at 12/30/2020 14:53

The palette consists of Light, Semi dark colors. Accent colors #e75c4c and #34567e. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #513C2C (darkest) to #D1AAC2 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 45% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #34567E, #513C2C, #B14C5C, #D1AAC2, #DD9D8D, #E75C4C

Palette Branding wordmark brand design logo colors combines 6 color codes:

HEX: #e75c4c, RGB: (231, 92, 76); HEX: #dd9d8d, RGB: (221, 157, 141); HEX: #34567e, RGB: (52, 86, 126)

HEX: #b14c5c, RGB: (177, 76, 92); HEX: #d1aac2, RGB: (209, 170, 194); HEX: #513c2c, RGB: (81, 60, 44)

Simplified version of palette colors

Shade of Tomato, Tint of Dark Salmon, Tint of Dark Slate Blue, Shade of Indian Red, Shade of Thistle, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Branding wordmark brand design logo colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e75c4c	#e75c4c	RGB(231, 92, 76)	—	—
#dd9d8d	#dd9d8d	RGB(221, 157, 141)	—	—
#34567e	#34567e	RGB(52, 86, 126)	—	—
#b14c5c	#b14c5c	RGB(177, 76, 92)	—	—
#d1aac2	#d1aac2	RGB(209, 170, 194)	—	—
#513c2c	#513c2c	RGB(81, 60, 44)	—	—

7 color pairs have low contrast and need improvement which may impact readability.