Branding wordmark brand identity logo design

  • Green (Crayola)
    #15aa6c
  • Aquamarine
    #88f0c5
  • Dark Spring Green
    #14644c
  • Deep Green-Cyan Turquoise
    #108856
  • Dark Jungle Green
    #141c24
  • Coarse Wool
    #141c24
  92
Created at 01/12/2023 16:04
The palette consists of Light, Semi dark, Dark colors. Accent colors Green (Crayola) #15aa6c and Deep Green-Cyan Turquoise #108856. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #141C24 (darkest) to #88F0C5 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 55°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #108856, #141C24, #14644C, #15AA6C, #88F0C5

Palette Branding wordmark brand identity logo design combines 6 color codes:
HEX: #15aa6c, RGB: (21, 170, 108); HEX: #88f0c5, RGB: (136, 240, 197); HEX: #14644c, RGB: (20, 100, 76)
HEX: #108856, RGB: (16, 136, 86); HEX: #141c24, RGB: (20, 28, 36); HEX: #141c24, RGB: (20, 28, 36)
Simplified version of palette colors
Shade of Medium Sea Green, Shade of Aquamarine, Tint of Dark Slate Gray, Shade of Sea Green, Tint of Black, Tint of Black
Color scheme was created by colorhunt

Color codes in palette

Branding wordmark brand identity logo design color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#15aa6c#15aa6cRGB(21, 170, 108)Green (Crayola)—
#88f0c5#88f0c5RGB(136, 240, 197)Aquamarine—
#14644c#14644cRGB(20, 100, 76)Dark Spring Green—
#108856#108856RGB(16, 136, 86)Deep Green-Cyan Turquoise—
#141c24#141c24RGB(20, 28, 36)Dark Jungle Green—
#141c24#141c24RGB(20, 28, 36)Coarse Wool—

Color Palette Contrast

3 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#15aa6c
#108856
1.49
#14644c
#108856
1.58
#141c24
#141c24
1

Image palette Branding wordmark brand identity logo design png