Design branding logo illustrator hex colors

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Created at 11/04/2019 08:09

The palette consists of Light, Dark, Semi dark colors. Accent colors #ac54d4 and #511a69. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #511A69 (darkest) to #CBAECF (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 19°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #444444, #511A69, #8E929B, #AC54D4, #CBAECF, #DC74DC

Palette Design branding logo illustrator hex colors combines 6 color codes:

HEX: #ac54d4, RGB: (172, 84, 212); HEX: #dc74dc, RGB: (220, 116, 220); HEX: #511a69, RGB: (81, 26, 105)

HEX: #8e929b, RGB: (142, 146, 155); HEX: #cbaecf, RGB: (203, 174, 207); HEX: #444444, RGB: (68, 68, 68)

Simplified version of palette colors

Shade of Medium Orchid, Tint of Orchid, Tint of Indigo, Tint of Light Slate Gray, Shade of Thistle, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Design branding logo illustrator hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ac54d4	#ac54d4	RGB(172, 84, 212)	—	—
#dc74dc	#dc74dc	RGB(220, 116, 220)	—	—
#511a69	#511a69	RGB(81, 26, 105)	—	—
#8e929b	#8e929b	RGB(142, 146, 155)	—	—
#cbaecf	#cbaecf	RGB(203, 174, 207)	—	—
#444444	#444444	RGB(68, 68, 68)	—	Goshawk Grey

6 color pairs have low contrast and need improvement which may impact readability.