Branding identity packaging design graphic hex colors

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Created at 01/02/2021 17:53

The palette consists of Light, Semi dark colors. Accent colors #f7ef2a and #efe97c. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #444C20 (darkest) to #F7EF2A (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 18°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #444C20, #504C2C, #747474, #C4C4AC, #EFE97C, #F7EF2A

Palette Branding identity packaging design graphic hex colors combines 6 color codes:

HEX: #f7ef2a, RGB: (247, 239, 42); HEX: #efe97c, RGB: (239, 233, 124); HEX: #444c20, RGB: (68, 76, 32)

HEX: #747474, RGB: (116, 116, 116); HEX: #c4c4ac, RGB: (196, 196, 172); HEX: #504c2c, RGB: (80, 76, 44)

Simplified version of palette colors

Shade of Yellow, Shade of Khaki, Shade of Dark Olive Green, Tint of Dim Gray, Tint of Silver, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Branding identity packaging design graphic hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f7ef2a	#f7ef2a	RGB(247, 239, 42)	—	—
#efe97c	#efe97c	RGB(239, 233, 124)	—	—
#444c20	#444c20	RGB(68, 76, 32)	—	—
#747474	#747474	RGB(116, 116, 116)	—	—
#c4c4ac	#c4c4ac	RGB(196, 196, 172)	—	—
#504c2c	#504c2c	RGB(80, 76, 44)	—	—

6 color pairs have low contrast and need improvement which may impact readability.