Branding identity design packaging colors

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Created at 11/25/2021 12:28

The palette consists of Light, Semi dark, Dark colors. Accent colors #7c440c and #acd3d8. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #242C3C (darkest) to #ACD3D8 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #242C3C, #7C440C, #A2926A, #ACD3D8, #E47E26, #ECBC7C

Palette Branding identity design packaging colors combines 6 color codes:

HEX: #e47e26, RGB: (228, 126, 38); HEX: #ecbc7c, RGB: (236, 188, 124); HEX: #7c440c, RGB: (124, 68, 12)

HEX: #a2926a, RGB: (162, 146, 106); HEX: #acd3d8, RGB: (172, 211, 216); HEX: #242c3c, RGB: (36, 44, 60)

Simplified version of palette colors

Shade of Peru, Tint of Burlywood, Shade of Saddle Brown, Shade of Tan, Shade of Powder Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding identity design packaging colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e47e26	#e47e26	RGB(228, 126, 38)	—	—
#ecbc7c	#ecbc7c	RGB(236, 188, 124)	—	—
#7c440c	#7c440c	RGB(124, 68, 12)	—	—
#a2926a	#a2926a	RGB(162, 146, 106)	—	—
#acd3d8	#acd3d8	RGB(172, 211, 216)	—	—
#242c3c	#242c3c	RGB(36, 44, 60)	—	—

7 color pairs have low contrast and need improvement which may impact readability.