Brandguidelines graphic design logo hex colors

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Created at 11/04/2019 08:15

The palette consists of Light, Dark, Semi dark colors. Accent colors #3ed2ad and #eebe8a. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #15154B (darkest) to #EEBE8A (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #15154B, #2C395B, #3ED2AD, #696D8C, #D1A6A1, #EEBE8A

Palette Brandguidelines graphic design logo hex colors combines 6 color codes:

HEX: #3ed2ad, RGB: (62, 210, 173); HEX: #eebe8a, RGB: (238, 190, 138); HEX: #15154b, RGB: (21, 21, 75)

HEX: #696d8c, RGB: (105, 109, 140); HEX: #d1a6a1, RGB: (209, 166, 161); HEX: #2c395b, RGB: (44, 57, 91)

Simplified version of palette colors

Shade of Medium Aquamarine, Tint of Burlywood, Shade of Midnight Blue, Shade of Slate Gray, Tint of Rosy Brown, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brandguidelines graphic design logo hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3ed2ad	#3ed2ad	RGB(62, 210, 173)	—	—
#eebe8a	#eebe8a	RGB(238, 190, 138)	—	—
#15154b	#15154b	RGB(21, 21, 75)	—	—
#696d8c	#696d8c	RGB(105, 109, 140)	—	—
#d1a6a1	#d1a6a1	RGB(209, 166, 161)	—	—
#2c395b	#2c395b	RGB(44, 57, 91)	—	—

4 color pairs have low contrast and need improvement which may impact readability.