Identity geometric brand colours

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Created at 11/04/2019 21:20

The palette consists of Semi dark, Light colors. Accent colors #b3520b and #844414. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #44342C (darkest) to #CEC1B5 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 136° of the color wheel.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #44342C, #5A9F65, #844414, #B3520B, #CEC1B5, #E26471

Palette Identity geometric brand colours combines 6 color codes:

HEX: #b3520b, RGB: (179, 82, 11); HEX: #e26471, RGB: (226, 100, 113); HEX: #844414, RGB: (132, 68, 20)

HEX: #5a9f65, RGB: (90, 159, 101); HEX: #cec1b5, RGB: (206, 193, 181); HEX: #44342c, RGB: (68, 52, 44)

Simplified version of palette colors

Tint of Sienna, Tint of Indian Red, Shade of Saddle Brown, Shade of Medium Sea Green, Tint of Silver, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Identity geometric brand colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b3520b	#b3520b	RGB(179, 82, 11)	—	—
#e26471	#e26471	RGB(226, 100, 113)	—	—
#844414	#844414	RGB(132, 68, 20)	—	—
#5a9f65	#5a9f65	RGB(90, 159, 101)	—	—
#cec1b5	#cec1b5	RGB(206, 193, 181)	—	Whippet
#44342c	#44342c	RGB(68, 52, 44)	—	—

7 color pairs have low contrast and need improvement which may impact readability.