Business card design cards brand colors identity palette

0.25k

Created at 01/13/2021 10:21

The palette consists of Light, Dark, Semi dark colors. Accent colors #6666f1 and #731511. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2C313C (darkest) to #ACA2D6 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 141° of the color wheel.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #2C313C, #6666F1, #731511, #9C5C94, #ACA2D6, #DF342C

Palette Business card design cards brand colors identity palette combines 6 color codes:

HEX: #df342c, RGB: (223, 52, 44); HEX: #6666f1, RGB: (102, 102, 241); HEX: #731511, RGB: (115, 21, 17)

HEX: #9c5c94, RGB: (156, 92, 148); HEX: #aca2d6, RGB: (172, 162, 214); HEX: #2c313c, RGB: (44, 49, 60)

Simplified version of palette colors

Tint of Red, Shade of Medium Slate Blue, Tint of Maroon, Tint of Medium Violet Red, Shade of Plum, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Business card design cards brand colors identity palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#df342c	#df342c	RGB(223, 52, 44)	—	—
#6666f1	#6666f1	RGB(102, 102, 241)	—	—
#731511	#731511	RGB(115, 21, 17)	—	—
#9c5c94	#9c5c94	RGB(156, 92, 148)	—	—
#aca2d6	#aca2d6	RGB(172, 162, 214)	—	—
#2c313c	#2c313c	RGB(44, 49, 60)	—	—

6 color pairs have low contrast and need improvement which may impact readability.