Brand identity corporate business card design cards colours

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Created at 01/13/2021 19:24

The palette consists of Semi dark, Light, Dark colors. Accent colors #c7212a and #ec4650. Palette has Warm colors temperature.

By lightness, this palette runs from #63191D (darkest) to #CFB9B9 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 10°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #63191D, #653033, #AE827D, #C7212A, #CFB9B9, #EC4650

Palette Brand identity corporate business card design cards colours combines 6 color codes:

HEX: #c7212a, RGB: (199, 33, 42); HEX: #ec4650, RGB: (236, 70, 80); HEX: #63191d, RGB: (99, 25, 29)

HEX: #ae827d, RGB: (174, 130, 125); HEX: #cfb9b9, RGB: (207, 185, 185); HEX: #653033, RGB: (101, 48, 51)

Simplified version of palette colors

Tint of Firebrick, Shade of Indian Red, Tint of Maroon, Shade of Rosy Brown, Shade of Silver, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Brand identity corporate business card design cards colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c7212a	#c7212a	RGB(199, 33, 42)	—	—
#ec4650	#ec4650	RGB(236, 70, 80)	—	—
#63191d	#63191d	RGB(99, 25, 29)	—	—
#ae827d	#ae827d	RGB(174, 130, 125)	—	—
#cfb9b9	#cfb9b9	RGB(207, 185, 185)	—	—
#653033	#653033	RGB(101, 48, 51)	—	—

6 color pairs have low contrast and need improvement which may impact readability.