Created at 11/04/2019 21:46
  0.51k

Logo shift nudge branding colours

#fcfc04
#f4c050
#8f670c
#94989c
#e9ede1
#18242c
The palette consists of Light, Dark colors. Accent colors #fcfc04 and #18242c. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #18242C (darkest) to #E9EDE1 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #18242C, #8F670C, #94989C, #E9EDE1, #F4C050, #FCFC04

Palette Logo shift nudge branding colours has combination of 6 codes colors:
HEX: #fcfc04, RGB: (252, 252, 4); HEX: #f4c050, RGB: (244, 192, 80); HEX: #8f670c, RGB: (143, 103, 12)
HEX: #94989c, RGB: (148, 152, 156); HEX: #e9ede1, RGB: (233, 237, 225); HEX: #18242c, RGB: (24, 36, 44)
Simplified version of palette colors
Tint of Yellow, Shade of goldenrod, Tint of darkgoldenrod, Tint of darkgrey, Tint of ivory, Shade of Black
Color scheme was created by colorswall

Colors codes in palette

Logo shift nudge branding colours color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#fcfc04 #fcfc04 RGB(252, 252, 4)
#f4c050 #f4c050 RGB(244, 192, 80)
#8f670c #8f670c RGB(143, 103, 12)
#94989c #94989c RGB(148, 152, 156)
#e9ede1 #e9ede1 RGB(233, 237, 225)
#18242c #18242c RGB(24, 36, 44)

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#fcfc04
#f4c050
1.52
#fcfc04
#e9ede1
1.07
#f4c050
#94989c
1.72
#f4c050
#e9ede1
1.41
#8f670c
#94989c
1.75

Image palette Logo shift nudge branding colours png