Logo shift nudge branding colours

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Created at 11/04/2019 21:46

The palette consists of Light, Semi dark, Dark colors. Accent colors #fcfc04 and #18242c. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #18242C (darkest) to #FCFC04 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #18242C, #8F670C, #94989C, #E9EDE1, #F4C050, #FCFC04

Palette Logo shift nudge branding colours combines 6 color codes:

HEX: #fcfc04, RGB: (252, 252, 4); HEX: #f4c050, RGB: (244, 192, 80); HEX: #8f670c, RGB: (143, 103, 12)

HEX: #94989c, RGB: (148, 152, 156); HEX: #e9ede1, RGB: (233, 237, 225); HEX: #18242c, RGB: (24, 36, 44)

Simplified version of palette colors

Shade of Yellow, Tint of Goldenrod, Shade of Dark Goldenrod, Shade of Dark Gray, Shade of Ivory, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Logo shift nudge branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fcfc04	#fcfc04	RGB(252, 252, 4)	—	—
#f4c050	#f4c050	RGB(244, 192, 80)	—	—
#8f670c	#8f670c	RGB(143, 103, 12)	—	—
#94989c	#94989c	RGB(148, 152, 156)	—	—
#e9ede1	#e9ede1	RGB(233, 237, 225)	—	—
#18242c	#18242c	RGB(24, 36, 44)	—	—

5 color pairs have low contrast and need improvement which may impact readability.