Logos brand identity illustrator logodesign hex colors

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Created at 01/14/2021 10:19

The palette consists of Light, Semi dark colors. Accent colors #d078cc and #62225f. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #62225F (darkest) to #E4C4E4 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 32% across the palette.

A varied palette: its hues are spread across about 131° of the color wheel.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #43444C, #62225F, #94527E, #AAC7CC, #D078CC, #E4C4E4

Palette Logos brand identity illustrator logodesign hex colors combines 6 color codes:

HEX: #d078cc, RGB: (208, 120, 204); HEX: #e4c4e4, RGB: (228, 196, 228); HEX: #62225f, RGB: (98, 34, 95)

HEX: #94527e, RGB: (148, 82, 126); HEX: #aac7cc, RGB: (170, 199, 204); HEX: #43444c, RGB: (67, 68, 76)

Simplified version of palette colors

Tint of Orchid, Tint of Thistle, Tint of Purple, Tint of Medium Violet Red, Shade of Light Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Logos brand identity illustrator logodesign hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d078cc	#d078cc	RGB(208, 120, 204)	—	—
#e4c4e4	#e4c4e4	RGB(228, 196, 228)	—	—
#62225f	#62225f	RGB(98, 34, 95)	—	—
#94527e	#94527e	RGB(148, 82, 126)	—	—
#aac7cc	#aac7cc	RGB(170, 199, 204)	—	—
#43444c	#43444c	RGB(67, 68, 76)	—	—

7 color pairs have low contrast and need improvement which may impact readability.