Mark packaging bottle responsivebranding colours

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Created at 11/04/2019 22:35

The palette consists of Semi dark, Light, Dark colors. Accent colors #4046a0 and #042254. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #042254 (darkest) to #C36F9A (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 112°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #042254, #302E50, #4046A0, #6B2D4D, #77808B, #C36F9A

Palette Mark packaging bottle responsivebranding colours combines 6 color codes:

HEX: #4046a0, RGB: (64, 70, 160); HEX: #c36f9a, RGB: (195, 111, 154); HEX: #042254, RGB: (4, 34, 84)

HEX: #77808b, RGB: (119, 128, 139); HEX: #6b2d4d, RGB: (107, 45, 77); HEX: #302e50, RGB: (48, 46, 80)

Simplified version of palette colors

Tint of Dark Slate Blue, Shade of Pale Violet Red, Shade of Midnight Blue, Tint of Slate Gray, Tint of Purple, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Mark packaging bottle responsivebranding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4046a0	#4046a0	RGB(64, 70, 160)	—	—
#c36f9a	#c36f9a	RGB(195, 111, 154)	—	—
#042254	#042254	RGB(4, 34, 84)	—	—
#77808b	#77808b	RGB(119, 128, 139)	—	—
#6b2d4d	#6b2d4d	RGB(107, 45, 77)	—	—
#302e50	#302e50	RGB(48, 46, 80)	—	—

7 color pairs have low contrast and need improvement which may impact readability.