Created at 11/05/2019 18:07
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Brand guide booklet branding colors

#2c6cdb
#f0dca4
#133571
#a69474
#dacdb8
#2d3d56
The palette consists of Light colors. Accent colors #f0dca4 and #133571. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #2D3D56 (darkest) to #F0DCA4 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #133571, #2C6CDB, #2D3D56, #A69474, #DACDB8, #F0DCA4

Palette Brand guide booklet branding colors has combination of 6 codes colors:
HEX: #2c6cdb, RGB: (44, 108, 219); HEX: #f0dca4, RGB: (240, 220, 164); HEX: #133571, RGB: (19, 53, 113)
HEX: #a69474, RGB: (166, 148, 116); HEX: #dacdb8, RGB: (218, 205, 184); HEX: #2d3d56, RGB: (45, 61, 86)
Simplified version of palette colors
Tint of royalblue, Tint of wheat, Tint of darkslateblue, Tint of tan, Tint of antiquewhite, Tint of darkslateblue
Color scheme was created by colorswall

Colors codes in palette

Brand guide booklet branding colors color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#2c6cdb #2c6cdb RGB(44, 108, 219)
#f0dca4 #f0dca4 RGB(240, 220, 164)
#133571 #133571 RGB(19, 53, 113)
#a69474 #a69474 RGB(166, 148, 116)San Antonio Sage
#dacdb8 #dacdb8 RGB(218, 205, 184)
#2d3d56 #2d3d56 RGB(45, 61, 86)

Color Palette Contrast

4 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#2c6cdb
#a69474
1.66
#f0dca4
#dacdb8
1.15
#133571
#2d3d56
1.07
#a69474
#dacdb8
1.88

Image palette Brand guide booklet branding colors png