Brand guide booklet branding colors

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Created at 11/05/2019 18:07

The palette consists of Semi dark, Light colors. Accent colors #f0dca4 and #133571. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #133571 (darkest) to #F0DCA4 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #133571, #2C6CDB, #2D3D56, #A69474, #DACDB8, #F0DCA4

Palette Brand guide booklet branding colors combines 6 color codes:

HEX: #2c6cdb, RGB: (44, 108, 219); HEX: #f0dca4, RGB: (240, 220, 164); HEX: #133571, RGB: (19, 53, 113)

HEX: #a69474, RGB: (166, 148, 116); HEX: #dacdb8, RGB: (218, 205, 184); HEX: #2d3d56, RGB: (45, 61, 86)

Simplified version of palette colors

Shade of Royal Blue, Shade of Wheat, Shade of Dark Slate Blue, Shade of Tan, Shade of Antique White, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand guide booklet branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2c6cdb	#2c6cdb	RGB(44, 108, 219)	—	—
#f0dca4	#f0dca4	RGB(240, 220, 164)	—	—
#133571	#133571	RGB(19, 53, 113)	—	—
#a69474	#a69474	RGB(166, 148, 116)	—	San Antonio Sage
#dacdb8	#dacdb8	RGB(218, 205, 184)	—	—
#2d3d56	#2d3d56	RGB(45, 61, 86)	—	—

4 color pairs have low contrast and need improvement which may impact readability.