Brand design branding and identity palette

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Created at 02/19/2021 01:33

The palette consists of Light, Semi dark colors. Accent colors #abd3dc and #244c54. Palette has Cool colors temperature.

By lightness, this palette runs from #2C4251 (darkest) to #ABD3DC (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 35% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 18°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #244C54, #2C4251, #6293A1, #7AB3C4, #9CCDD3, #ABD3DC

Palette Brand design branding and identity palette combines 6 color codes:

HEX: #7ab3c4, RGB: (122, 179, 196); HEX: #abd3dc, RGB: (171, 211, 220); HEX: #244c54, RGB: (36, 76, 84)

HEX: #6293a1, RGB: (98, 147, 161); HEX: #9ccdd3, RGB: (156, 205, 211); HEX: #2c4251, RGB: (44, 66, 81)

Simplified version of palette colors

Shade of skyblue, Shade of lightblue, Shade of darkslategrey, Shade of cadetblue, Shade of powderblue, Shade of darkslategrey

Color scheme was created by colorswall

Color codes in palette

Brand design branding and identity palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7ab3c4	#7ab3c4	RGB(122, 179, 196)	—	—
#abd3dc	#abd3dc	RGB(171, 211, 220)	—	—
#244c54	#244c54	RGB(36, 76, 84)	—	—
#6293a1	#6293a1	RGB(98, 147, 161)	—	—
#9ccdd3	#9ccdd3	RGB(156, 205, 211)	—	—
#2c4251	#2c4251	RGB(44, 66, 81)	—	—

6 color pairs have low contrast and need improvement which may impact readability.