Idenity logo branding illustrator colors

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Created at 02/23/2021 14:50

The palette consists of Light, Semi dark colors. Accent colors #eff45d and #e2e495. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #444C32 (darkest) to #EFF45D (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 17°.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #444C32, #585923, #848470, #CBCBC2, #E2E495, #EFF45D

Palette Idenity logo branding illustrator colors combines 6 color codes:

HEX: #eff45d, RGB: (239, 244, 93); HEX: #e2e495, RGB: (226, 228, 149); HEX: #585923, RGB: (88, 89, 35)

HEX: #848470, RGB: (132, 132, 112); HEX: #cbcbc2, RGB: (203, 203, 194); HEX: #444c32, RGB: (68, 76, 50)

Simplified version of palette colors

Shade of Yellow, Shade of Khaki, Shade of Dark Olive Green, Tint of Grey, Tint of Silver, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Idenity logo branding illustrator colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#eff45d	#eff45d	RGB(239, 244, 93)	—	—
#e2e495	#e2e495	RGB(226, 228, 149)	—	—
#585923	#585923	RGB(88, 89, 35)	—	—
#848470	#848470	RGB(132, 132, 112)	—	—
#cbcbc2	#cbcbc2	RGB(203, 203, 194)	—	—
#444c32	#444c32	RGB(68, 76, 50)	—	—

5 color pairs have low contrast and need improvement which may impact readability.