Created at 03/01/2021 16:46
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Branding product design visual identity letter logo colors palette

#4cb4dc
#4eabdc
#1c3c5a
#6691ae
#acc2d0
#1c293c
The palette consists of Light, Dark colors. Accent colors #4cb4dc and #4eabdc. Palette has Cool colors temperature.

By lightness, this palette runs from #1C293C (darkest) to #ACC2D0 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).

Overall temperature among swatches leans cool.

HEX codes (sorted): #1C293C, #1C3C5A, #4CB4DC, #4EABDC, #6691AE, #ACC2D0

Palette Branding product design visual identity letter logo colors palette has combination of 6 codes colors:
HEX: #4cb4dc, RGB: (76, 180, 220); HEX: #4eabdc, RGB: (78, 171, 220); HEX: #1c3c5a, RGB: (28, 60, 90)
HEX: #6691ae, RGB: (102, 145, 174); HEX: #acc2d0, RGB: (172, 194, 208); HEX: #1c293c, RGB: (28, 41, 60)
Simplified version of palette colors
Shade of deepskyblue, Shade of deepskyblue, Tint of darkslateblue, Shade of lightslategrey, Tint of lightsteelblue, Shade of midnightblue
Color scheme was created by colorswall

Colors codes in palette

Branding product design visual identity letter logo colors palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#4cb4dc #4cb4dc RGB(76, 180, 220)
#4eabdc #4eabdc RGB(78, 171, 220)
#1c3c5a #1c3c5a RGB(28, 60, 90)
#6691ae #6691ae RGB(102, 145, 174)
#acc2d0 #acc2d0 RGB(172, 194, 208)
#1c293c #1c293c RGB(28, 41, 60)

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#4cb4dc
#4eabdc
1.08
#4cb4dc
#6691ae
1.42
#4cb4dc
#acc2d0
1.28
#4eabdc
#6691ae
1.31
#4eabdc
#acc2d0
1.39
#1c3c5a
#1c293c
1.28

Image palette Branding product design visual identity letter logo colors palette png