Brand identity city logo shop store colors

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Created at 03/09/2021 21:00

The palette consists of Light, Semi dark colors. Accent colors #2e84cc and #b4b4b4. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #263E51 (darkest) to #97C1E1 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 5°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #263E51, #285C8C, #2E84CC, #647C8C, #97C1E1, #B4B4B4

Palette Brand identity city logo shop store colors combines 6 color codes:

HEX: #2e84cc, RGB: (46, 132, 204); HEX: #97c1e1, RGB: (151, 193, 225); HEX: #285c8c, RGB: (40, 92, 140)

HEX: #647c8c, RGB: (100, 124, 140); HEX: #b4b4b4, RGB: (180, 180, 180); HEX: #263e51, RGB: (38, 62, 81)

Simplified version of palette colors

Shade of Steel Blue, Shade of Light Sky Blue, Shade of Royal Blue, Shade of Slate Gray, Tint of Dark Gray, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand identity city logo shop store colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2e84cc	#2e84cc	RGB(46, 132, 204)	—	—
#97c1e1	#97c1e1	RGB(151, 193, 225)	—	—
#285c8c	#285c8c	RGB(40, 92, 140)	—	—
#647c8c	#647c8c	RGB(100, 124, 140)	—	—
#b4b4b4	#b4b4b4	RGB(180, 180, 180)	—	—
#263e51	#263e51	RGB(38, 62, 81)	—	—

6 color pairs have low contrast and need improvement which may impact readability.