Brand identity ramotion branding colors

0.26k

Created at 10/09/2019 19:58

The palette consists of Semi dark, Light, Dark colors. Accent colors #626cfb and #04067f. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #04067F (darkest) to #B5B3CC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 17°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #04067F, #3D3C46, #595CF9, #626CFB, #747C9A, #B5B3CC

Palette Brand identity ramotion branding colors combines 6 color codes:

HEX: #595cf9, RGB: (89, 92, 249); HEX: #626cfb, RGB: (98, 108, 251); HEX: #04067f, RGB: (4, 6, 127)

HEX: #747c9a, RGB: (116, 124, 154); HEX: #b5b3cc, RGB: (181, 179, 204); HEX: #3d3c46, RGB: (61, 60, 70)

Simplified version of palette colors

Shade of Medium Slate Blue, Shade of Medium Slate Blue, Tint of Navy, Shade of Slate Gray, Shade of Thistle, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity ramotion branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#595cf9	#595cf9	RGB(89, 92, 249)	—	—
#626cfb	#626cfb	RGB(98, 108, 251)	—	—
#04067f	#04067f	RGB(4, 6, 127)	—	—
#747c9a	#747c9a	RGB(116, 124, 154)	—	—
#b5b3cc	#b5b3cc	RGB(181, 179, 204)	—	—
#3d3c46	#3d3c46	RGB(61, 60, 70)	—	—

4 color pairs have low contrast and need improvement which may impact readability.