Brand identity packaging design illustrator colours

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Created at 03/17/2021 13:12

The palette consists of Semi dark, Light, Dark colors. Accent colors #c92924 and #f0b078. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #241C1C (darkest) to #F0B078 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 54°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #241C1C, #762A2E, #9E6972, #C92924, #C991A9, #F0B078

Palette Brand identity packaging design illustrator colours combines 6 color codes:

HEX: #c92924, RGB: (201, 41, 36); HEX: #f0b078, RGB: (240, 176, 120); HEX: #762a2e, RGB: (118, 42, 46)

HEX: #9e6972, RGB: (158, 105, 114); HEX: #c991a9, RGB: (201, 145, 169); HEX: #241c1c, RGB: (36, 28, 28)

Simplified version of palette colors

Tint of Firebrick, Tint of Sandy Brown, Shade of Brown, Shade of Indian Red, Tint of Rosy Brown, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Brand identity packaging design illustrator colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c92924	#c92924	RGB(201, 41, 36)	—	—
#f0b078	#f0b078	RGB(240, 176, 120)	—	—
#762a2e	#762a2e	RGB(118, 42, 46)	—	—
#9e6972	#9e6972	RGB(158, 105, 114)	—	—
#c991a9	#c991a9	RGB(201, 145, 169)	—	—
#241c1c	#241c1c	RGB(36, 28, 28)	—	—

5 color pairs have low contrast and need improvement which may impact readability.