Brand identity packaging design logo cute illustration

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Created at 11/01/2020 20:38

The palette consists of Light, Dark colors. Accent colors #85133c and #85133c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #731134 (darkest) to #CCB4D4 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 54°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #731134, #85133C, #CCB4D4, #E684B4, #E86594

Palette Brand identity packaging design logo cute illustration combines 6 color codes:

HEX: #e86594, RGB: (232, 101, 148); HEX: #e684b4, RGB: (230, 132, 180); HEX: #731134, RGB: (115, 17, 52)

HEX: #85133c, RGB: (133, 19, 60); HEX: #ccb4d4, RGB: (204, 180, 212); HEX: #85133c, RGB: (133, 19, 60)

Simplified version of palette colors

Shade of Pale Violet Red, Tint of Hot Pink, Shade of Brown, Shade of Brown, Shade of Thistle, Shade of Brown

Color scheme was created by colorswall

Color codes in palette

Brand identity packaging design logo cute illustration color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e86594	#e86594	RGB(232, 101, 148)	—	—
#e684b4	#e684b4	RGB(230, 132, 180)	—	—
#731134	#731134	RGB(115, 17, 52)	—	—
#85133c	#85133c	RGB(133, 19, 60)	—	—
#ccb4d4	#ccb4d4	RGB(204, 180, 212)	—	—
#85133c	#85133c	RGB(133, 19, 60)	—	—

6 color pairs have low contrast and need improvement which may impact readability.