Brand identity packaging design hex colors

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Created at 10/25/2019 07:15

The palette consists of Light, Semi dark colors. Accent colors #fcc414 and #fcd44c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #394C35 (darkest) to #FCD44C (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 98°.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #165F2F, #394C35, #63A37C, #CDCAAA, #FCC414, #FCD44C

Palette Brand identity packaging design hex colors combines 6 color codes:

HEX: #fcc414, RGB: (252, 196, 20); HEX: #fcd44c, RGB: (252, 212, 76); HEX: #165f2f, RGB: (22, 95, 47)

HEX: #63a37c, RGB: (99, 163, 124); HEX: #cdcaaa, RGB: (205, 202, 170); HEX: #394c35, RGB: (57, 76, 53)

Simplified version of palette colors

Shade of Gold, Tint of Gold, Tint of Dark Green, Tint of Medium Sea Green, Shade of Wheat, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity packaging design hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fcc414	#fcc414	RGB(252, 196, 20)	—	—
#fcd44c	#fcd44c	RGB(252, 212, 76)	—	—
#165f2f	#165f2f	RGB(22, 95, 47)	—	—
#63a37c	#63a37c	RGB(99, 163, 124)	—	—
#cdcaaa	#cdcaaa	RGB(205, 202, 170)	—	—
#394c35	#394c35	RGB(57, 76, 53)	—	—

6 color pairs have low contrast and need improvement which may impact readability.