Bifold brochure branding annual report clean proposal palette

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Created at 04/02/2021 10:22

The palette consists of Light, Semi dark colors. Accent colors #1c8cc1 and #54343c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #54343C (darkest) to #A0BDCD (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #1C8CC1, #1E648C, #4C84A6, #54343C, #61ACD1, #A0BDCD

Palette Bifold brochure branding annual report clean proposal palette combines 6 color codes:

HEX: #1c8cc1, RGB: (28, 140, 193); HEX: #61acd1, RGB: (97, 172, 209); HEX: #1e648c, RGB: (30, 100, 140)

HEX: #4c84a6, RGB: (76, 132, 166); HEX: #a0bdcd, RGB: (160, 189, 205); HEX: #54343c, RGB: (84, 52, 60)

Simplified version of palette colors

Shade of Steel Blue, Tint of Deep Sky Blue, Shade of Steel Blue, Tint of Steel Blue, Shade of Light Steel Blue, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Bifold brochure branding annual report clean proposal palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1c8cc1	#1c8cc1	RGB(28, 140, 193)	—	—
#61acd1	#61acd1	RGB(97, 172, 209)	—	—
#1e648c	#1e648c	RGB(30, 100, 140)	—	—
#4c84a6	#4c84a6	RGB(76, 132, 166)	—	—
#a0bdcd	#a0bdcd	RGB(160, 189, 205)	—	—
#54343c	#54343c	RGB(84, 52, 60)	—	—

8 color pairs have low contrast and need improvement which may impact readability.