Design ui branding palette

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Created at 04/12/2021 10:57

The palette consists of Light, Semi dark colors. Accent colors #12bf5b and #04943c. Palette has Cool colors temperature.

By lightness, this palette runs from #3C6754 (darkest) to #7EE4A4 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 11°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #04943C, #12BF5B, #3C6754, #51AA77, #7EE4A4, #A6D0B8

Palette Design ui branding palette combines 6 color codes:

HEX: #12bf5b, RGB: (18, 191, 91); HEX: #7ee4a4, RGB: (126, 228, 164); HEX: #04943c, RGB: (4, 148, 60)

HEX: #51aa77, RGB: (81, 170, 119); HEX: #a6d0b8, RGB: (166, 208, 184); HEX: #3c6754, RGB: (60, 103, 84)

Simplified version of palette colors

Shade of Medium Sea Green, Shade of Light Green, Shade of Forest Green, Tint of Medium Sea Green, Tint of Dark Sea Green, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Design ui branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#12bf5b	#12bf5b	RGB(18, 191, 91)	—	—
#7ee4a4	#7ee4a4	RGB(126, 228, 164)	—	—
#04943c	#04943c	RGB(4, 148, 60)	—	—
#51aa77	#51aa77	RGB(81, 170, 119)	—	—
#a6d0b8	#a6d0b8	RGB(166, 208, 184)	—	—
#3c6754	#3c6754	RGB(60, 103, 84)	—	—

9 color pairs have low contrast and need improvement which may impact readability.