Design ui branding palette

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Created at 06/21/2021 10:42

The palette consists of Semi dark, Light, Dark colors. Accent colors #ecacb5 and #3c1c84. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #3C1C84 (darkest) to #ECACB5 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 120° of the color wheel.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #3C1C84, #4C3434, #5454CC, #8F5D74, #CCA4AF, #ECACB5

Palette Design ui branding palette combines 6 color codes:

HEX: #5454cc, RGB: (84, 84, 204); HEX: #ecacb5, RGB: (236, 172, 181); HEX: #3c1c84, RGB: (60, 28, 132)

HEX: #8f5d74, RGB: (143, 93, 116); HEX: #cca4af, RGB: (204, 164, 175); HEX: #4c3434, RGB: (76, 52, 52)

Simplified version of palette colors

Shade of Slate Blue, Shade of Light Pink, Tint of Indigo, Tint of Medium Violet Red, Tint of Rosy Brown, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Design ui branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5454cc	#5454cc	RGB(84, 84, 204)	—	—
#ecacb5	#ecacb5	RGB(236, 172, 181)	—	—
#3c1c84	#3c1c84	RGB(60, 28, 132)	—	—
#8f5d74	#8f5d74	RGB(143, 93, 116)	—	—
#cca4af	#cca4af	RGB(204, 164, 175)	—	—
#4c3434	#4c3434	RGB(76, 52, 52)	—	—

4 color pairs have low contrast and need improvement which may impact readability.