Brand identity design branding colors palette

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Created at 04/26/2021 11:45

The palette consists of Light, Semi dark colors. Accent colors #ebcc6b and #dfc365. Palette has Warm colors temperature.

By lightness, this palette runs from #554A1C (darkest) to #EBCC6B (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 5°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #554A1C, #82743C, #AF9850, #BCB48C, #DFC365, #EBCC6B

Palette Brand identity design branding colors palette combines 6 color codes:

HEX: #ebcc6b, RGB: (235, 204, 107); HEX: #dfc365, RGB: (223, 195, 101); HEX: #554a1c, RGB: (85, 74, 28)

HEX: #af9850, RGB: (175, 152, 80); HEX: #bcb48c, RGB: (188, 180, 140); HEX: #82743c, RGB: (130, 116, 60)

Simplified version of palette colors

Shade of Khaki, Tint of Dark Khaki, Shade of Dark Olive Green, Shade of Dark Khaki, Tint of Dark Khaki, Tint of Olive

Color scheme was created by colorswall

Color codes in palette

Brand identity design branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ebcc6b	#ebcc6b	RGB(235, 204, 107)	—	—
#dfc365	#dfc365	RGB(223, 195, 101)	—	—
#554a1c	#554a1c	RGB(85, 74, 28)	—	—
#af9850	#af9850	RGB(175, 152, 80)	—	—
#bcb48c	#bcb48c	RGB(188, 180, 140)	—	—
#82743c	#82743c	RGB(130, 116, 60)	—	—

8 color pairs have low contrast and need improvement which may impact readability.