Logo mark brand identity abstract colours

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Created at 11/19/2019 20:47

The palette consists of Light, Dark, Semi dark colors. Accent colors #f96923 and #04043c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #04043C (darkest) to #B3B3C4 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 140° of the color wheel.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #04043C, #502951, #626184, #907BF3, #B3B3C4, #F96923

Palette Logo mark brand identity abstract colours combines 6 color codes:

HEX: #f96923, RGB: (249, 105, 35); HEX: #907bf3, RGB: (144, 123, 243); HEX: #04043c, RGB: (4, 4, 60)

HEX: #626184, RGB: (98, 97, 132); HEX: #b3b3c4, RGB: (179, 179, 196); HEX: #502951, RGB: (80, 41, 81)

Simplified version of palette colors

Tint of Orange Red, Tint of Medium Purple, Shade of Midnight Blue, Tint of Dark Slate Blue, Shade of Light Steel Blue, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Logo mark brand identity abstract colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f96923	#f96923	RGB(249, 105, 35)	—	—
#907bf3	#907bf3	RGB(144, 123, 243)	—	—
#04043c	#04043c	RGB(4, 4, 60)	—	—
#626184	#626184	RGB(98, 97, 132)	—	—
#b3b3c4	#b3b3c4	RGB(179, 179, 196)	—	—
#502951	#502951	RGB(80, 41, 81)	—	—

6 color pairs have low contrast and need improvement which may impact readability.