Logo mark brand identity designer company style guide abstract colours

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Created at 11/23/2019 15:18

The palette consists of Light, Dark, Semi dark colors. Accent colors #04192d and #8c856c. Palette has Cool, Neutral, Warm colors temperature.

By lightness, this palette runs from #04192D (darkest) to #F3FCF7 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #04192D, #233F50, #38C2E5, #8C856C, #92B5C1, #F3FCF7

Palette Logo mark brand identity designer company style guide abstract colours combines 6 color codes:

HEX: #38c2e5, RGB: (56, 194, 229); HEX: #f3fcf7, RGB: (243, 252, 247); HEX: #04192d, RGB: (4, 25, 45)

HEX: #8c856c, RGB: (140, 133, 108); HEX: #92b5c1, RGB: (146, 181, 193); HEX: #233f50, RGB: (35, 63, 80)

Simplified version of palette colors

Shade of skyblue, Shade of mintcream, Shade of midnightblue, Tint of Grey, Shade of skyblue, Shade of darkslategrey

Color scheme was created by colorswall

Color codes in palette

Logo mark brand identity designer company style guide abstract colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#38c2e5	#38c2e5	RGB(56, 194, 229)	—	—
#f3fcf7	#f3fcf7	RGB(243, 252, 247)	—	—
#04192d	#04192d	RGB(4, 25, 45)	—	—
#8c856c	#8c856c	RGB(140, 133, 108)	—	—
#92b5c1	#92b5c1	RGB(146, 181, 193)	—	—
#233f50	#233f50	RGB(35, 63, 80)	—	—

4 color pairs have low contrast and need improvement which may impact readability.