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Created at 11/12/2022 14:35
Identity logo branding mark colors palette
- Rajah#f8b456
- Bone#e3dcc4
- Blue-Green (Color Wheel)#0d4d3e
- Dark Tan#968c50
- Opal#aac3bd
- Charleston Green#2c2c2c
The palette consists of Light, Dark colors. Accent colors Rajah #f8b456 and Blue-Green (Color Wheel) #0d4d3e. Palette has Warm, Neutral, Cool colors temperature.
By lightness, this palette runs from #2C2C2C (darkest) to #E3DCC4 (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Hues are spread broadly around the wheel — a varied palette (loose heuristic).
Warm and cool swatches are fairly balanced.
HEX codes (sorted): #0D4D3E, #2C2C2C, #968C50, #AAC3BD, #E3DCC4, #F8B456
Palette Identity logo branding mark colors palette has combination of 6 codes colors:
HEX: #f8b456, RGB: (248, 180, 86); HEX: #e3dcc4, RGB: (227, 220, 196); HEX: #0d4d3e, RGB: (13, 77, 62)
HEX: #968c50, RGB: (150, 140, 80); HEX: #aac3bd, RGB: (170, 195, 189); HEX: #2c2c2c, RGB: (44, 44, 44)
Simplified version of palette colors
Shade of Orange, Tint of cornsilk, Tint of darkslategrey, Shade of Olive, Tint of powderblue, Shade of Black
Color scheme was created by coolor
Colors codes in palette
Identity logo branding mark colors palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #f8b456 | #f8b456 | RGB(248, 180, 86) | Rajah | — |
| #e3dcc4 | #e3dcc4 | RGB(227, 220, 196) | Bone | — |
| #0d4d3e | #0d4d3e | RGB(13, 77, 62) | Blue-Green (Color Wheel) | — |
| #968c50 | #968c50 | RGB(150, 140, 80) | Dark Tan | — |
| #aac3bd | #aac3bd | RGB(170, 195, 189) | Opal | — |
| #2c2c2c | #2c2c2c | RGB(44, 44, 44) | Charleston Green | — |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#f8b456 | #e3dcc4 | 1.31 |
#f8b456 | #968c50 | 1.89 |
#f8b456 | #aac3bd | 1.03 |
#e3dcc4 | #aac3bd | 1.36 |
#0d4d3e | #2c2c2c | 1.42 |
#968c50 | #aac3bd | 1.82 |
Image palette Identity logo branding mark colors palette png
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