Brand identity graphic design logo branding hex colors

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Created at 05/20/2021 16:56

The palette consists of Semi dark, Light, Dark colors. Accent colors #780b13 and #44647c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #780B13 (darkest) to #D6BBCC (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #44647C, #6A869A, #780B13, #D6BBCC, #E71725, #F27C84

Palette Brand identity graphic design logo branding hex colors combines 6 color codes:

HEX: #e71725, RGB: (231, 23, 37); HEX: #f27c84, RGB: (242, 124, 132); HEX: #780b13, RGB: (120, 11, 19)

HEX: #6a869a, RGB: (106, 134, 154); HEX: #d6bbcc, RGB: (214, 187, 204); HEX: #44647c, RGB: (68, 100, 124)

Simplified version of palette colors

Tint of Crimson, Shade of Light Coral, Tint of Maroon, Tint of Slate Gray, Shade of Thistle, Shade of Royal Blue

Color scheme was created by colorswall

Color codes in palette

Brand identity graphic design logo branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e71725	#e71725	RGB(231, 23, 37)	—	—
#f27c84	#f27c84	RGB(242, 124, 132)	—	—
#780b13	#780b13	RGB(120, 11, 19)	—	—
#6a869a	#6a869a	RGB(106, 134, 154)	—	—
#d6bbcc	#d6bbcc	RGB(214, 187, 204)	—	—
#44647c	#44647c	RGB(68, 100, 124)	—	—

7 color pairs have low contrast and need improvement which may impact readability.