Branding concept brand design palette

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Created at 05/21/2021 00:31

The palette consists of Light, Semi dark colors. Accent colors #ddae51 and #54348c. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #403867 (darkest) to #CDC4AC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #403867, #54348C, #7C6FC4, #B05B8B, #CDC4AC, #DDAE51

Palette Branding concept brand design palette combines 6 color codes:

HEX: #ddae51, RGB: (221, 174, 81); HEX: #7c6fc4, RGB: (124, 111, 196); HEX: #54348c, RGB: (84, 52, 140)

HEX: #b05b8b, RGB: (176, 91, 139); HEX: #cdc4ac, RGB: (205, 196, 172); HEX: #403867, RGB: (64, 56, 103)

Simplified version of palette colors

Tint of goldenrod, Shade of mediumpurple, Shade of darkslateblue, Tint of mediumvioletred, Tint of tan, Shade of darkslateblue

Color scheme was created by colorswall

Color codes in palette

Branding concept brand design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ddae51	#ddae51	RGB(221, 174, 81)	—	—
#7c6fc4	#7c6fc4	RGB(124, 111, 196)	—	—
#54348c	#54348c	RGB(84, 52, 140)	—	—
#b05b8b	#b05b8b	RGB(176, 91, 139)	—	—
#cdc4ac	#cdc4ac	RGB(205, 196, 172)	—	—
#403867	#403867	RGB(64, 56, 103)	—	—

3 color pairs have low contrast and need improvement which may impact readability.