Created at 05/21/2021 00:31

Branding concept brand design palette

The palette consists of Light colors. Accent colors #ddae51 and #54348c. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #403867 (darkest) to #CDC4AC (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #403867, #54348C, #7C6FC4, #B05B8B, #CDC4AC, #DDAE51

Palette Branding concept brand design palette has combination of 6 codes colors:

HEX: #ddae51, RGB: (221, 174, 81); HEX: #7c6fc4, RGB: (124, 111, 196); HEX: #54348c, RGB: (84, 52, 140)

HEX: #b05b8b, RGB: (176, 91, 139); HEX: #cdc4ac, RGB: (205, 196, 172); HEX: #403867, RGB: (64, 56, 103)

Simplified version of palette colors

Shade of goldenrod, Tint of mediumpurple, Tint of darkslateblue, Shade of mediumvioletred, Shade of tan, Tint of darkslateblue

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Branding concept brand design palette color codes HEX, RGB information in table

3 color pairs have low contrast and need improvement which may impact readability.